American String Teachers Association
As the sole designer at ASTA, I was responsible for creating all printed and digital materials, keeping the brand consistent across all mediums, staying on top of new technologies, and suggesting process, design and experience improvements as needed.
A smattering of the books that I produced.
The American String Teacher
T. Rowe Price
Through my experience with a strict brand identity at
T. Rowe Price, I was involved in a plethora of different projects including co-directing video shoots, designing lower thirds, creating prospective client pitches from brainstorming with writers to creating the supporting design work. I was a rockstar photo-retoucher. I aided in fleshing out the what the standard infographic style should be for the T. Rowe Price brand. And I created an extensive amount of advanced PowerPoint animations and presentations.
During the rest of my time there, I lead ongoing presentation development activities including concepting, storytelling, design and implementation of various presentation strategies. I built new-hire onboarding processes, trained new employees on corporate culture as well as the technical skills needed for the job. And of course, I worked a rather high volume of collateral for
T. Rowe corporate and retirement plan services clients.
My primary goal is to bring new people through the door and keep them there. The website needed a complete overhaul. I designed and built a responsive structure with the user experience in mind.
But it wasn’t just the website that needed a kick in the pants. The clients wanted more than just classes. I increased client retention and engagement by co-creating a black belt-like system so the clients had a physical record and award for advancing through each level of fitness class offered.
Current endeavors include introducing a live Viewer’s Choice Award at the annual competition, reformatting the competition to include men, and a complete brand refresh to make all marketing endeavors consistent across all digital and printed media.
The Paper Doll Affair was a start-up company selling marital aids to bring a little more spark into couples' otherwise lackluster love life. The goal was to create specific scenarios for a couple to engage in and enjoy. The product was the written scenario paired with accessories and environmental mood enhancements.
Aiming to retain a high-end feel, the Paper Doll Affair displayed a conservative client-facing side.
Copyright Stephanie Lewis 2014. All rights reserved.