PROJECT

Xpose Fitness

Website

MAJOR SUCCESS

This whole project was done in 48 hours. Why? Because one Thursday evening, hackers attacked the old website not once, but twice. I worked from Friday night to Sunday morning to finish it.

SITE AUDIT

  • examination of site content and structure
  • content inventory created
  • identification of out-of-date and missing content

THE PROBLEMS

  • The content of the site, not to mention the design, was completely out of date.
  • There was no easy way to update the site for the staff taking care of that task.
  • There was no customer engagement at all.

FiRST LOOK

Other Gyms

Online member access

Social sharing

Location finder

Purchase gear

Types of classes

Online schedule

Online reservations

Amenities

Discounts/offers

Fresh news

Event registration

E-newsletter sign-up

Mobile app

Online member access

Social sharing

Location finder

Purchase gear

Types of classes

Online schedule

Online reservations

Amenities

Discounts/offers

Fresh news

Event registration

E-newsletter sign-up

Mobile app

Other Pole Studios

Online member access

Social sharing

Location finder

Purchase gear

Types of classes

Online schedule

Online reservations

Amenities

Discounts/offers

Fresh news

Event registration

E-newsletter sign-up

Mobile app

COMPETiTiVE ANALYSiS

USER RESEARCH

PERSONA 1

STAY-AT-HOME MOM

PERSONA 2

BACHELORETTE

PERSONA 3

LONG-TIME CLiENT

"I want to feel sexy again, but I don't want to commit to a gym and it can't be expensive."

"I want a fun, unique bachelorette party where I can let loose, and enjoy the evening."

"I want to see what the class schedule is for tomorrow, reserve a spot online, and maybe sign up for competition."

GOALS

Learn what classes are offered by Xpose.

Find cost of taking classes.

Check out schedule.

GOALS

Learn if this kind of place is exciting enough for my bachelorette party.

Find out if Xpose offers parties.

Learn cost of a party and how to book one.

GOALS

Navigate to my Xpose location.

Find the schedule of classes.

Reserve a spot.

Find competition registration.

Register for competition, learn rules and regs.

ANALYTiCS

Google Analytics showed that almost SIXTY percent of visitors were coming to the site via smartphone. Also, the most visited pages were the class schedules for each location.

 

These and other statistics showed that it was imperative to reformat the site to be responsive as well as to highlight the most visited pages.

 USER FLOWS

DESiGN

Finally, after all of that research was done, it was time to focus on the design.

 

Xpose is all about being sexy, fit, and fun. The community is supportive and encouraging. They are a family.

 

I created an overall aesthetic to reflect that brand with black and white imagery and more.

ViSiT XPOSE FiTNESS

Built in Joomla! 3.x.

Currently, integration with MindBody point-of-sale and online booking system is in progress.

 

Exciting times! I can't wait for clients to be able to complete all transactions directly in one site.

Phone: 301-792-8677

Email: stephylewis@gmail.com

GET iN TOUCH

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Copyright Stephanie Lewis 2014. All rights reserved.